05 December 2022 |
SEM and SEO
We’re breaking down tips for how to improve organic traffic to your website, which could unlock exponential growth. While SEO might seem complicated, you could see traffic sore simply by tweaking your site with these recommendations.
So, how can you reach the top spot on Google for your pages? Let’s break down the SEO jargon so you can see how these simple strategies can be effective for any website on the internet.
But before we get started, these SEO strategies are based on doing thorough keyword research and competitor research first. When you know exactly what keyword you want each page to rank for, making these tweaks can help you increase organic traffic quickly.
1. Tweak the title of the page
You’ll probably be aware of the importance of tweaking titles and meta descriptions, but how much of an improvement can they really make towards growing your organic traffic?
Even if your page is ranking on page one of Google, the increase in traffic from position 10 to position one can be huge! The best thing you can do is to type the keyword into Google and see what your competitors have written before making a decision about how you can write an eye-catching title.
- How can you make your title stand out from the rest? Try and write a compelling title within 55-60 characters.
- You might like to ask a question in the title such as: ‘Are these really the best restaurants in Sydney?’ rather than ‘Best restaurants in Sydney’.
- Make sure you ALWAYS include your main keyword in the title – this is basic SEO that many websites are unaware of.
2. Can meta descriptions really make a difference?
Unsure what a meta description is and why it’s important for your page? While the meta description sits underneath the title in the search results, it can help you stand out amongst a sea of competitors on Google. And, even though you can read all about different ways to improve meta descriptions, here are a few quick tips to help you understand the importance of how meta descriptions can increase organic search traffic.
- Meta descriptions should be flowing sentences explaining what the page is all about. It should be your elevator pitch to entice users to click on your page.
- The same goes for meta descriptions as it does for titles – make sure you include your main keyword in your naturally flowing sentence.
- Use between 155-165 characters for each meta description, but you might want to do some testing to see what works, as long as it’s above 120 characters and below 165.
3. How to use headings properly
Headings are one of the most misused structures on many websites. They are used to break up content (especially in blog posts) and allow the user to read content easily while browsing. It’s always good to remember that a user’s attention span doesn’t last too long, so you want to make your page as easy to read as possible. Here are some tips for how to manage headings for best SEO practice.
- Every page needs an H1 heading, but only one – usually at the top of the page which should always include the main keyword.
- Add a heading every 300 words to break up content. This should usually be an H2 or if a sub-section, an H3 heading.
- Include relevant keywords into headings but try not to keyword stuff them (ie use too many)
- Optimise headings creatively with copy that will make your users want to read more.
4. Word count & quality content does matter
Have an idea about the copy you want to include on a landing page or blog article but are unsure how long it should be? Longer form copy (especially on blog posts) tend to rank higher, so next time you consider publishing as many articles as possible, you need to make sure each and everyone is full of quality content that includes user intent so it adds value to the reader. Here are some tips to consider when thinking about how much copy to put on your page.
- If writing a blog post – the average copy can be anywhere between 1500-3000+ words.
- Write answers to questions and provide information users will be looking for.
- In some cases, it can help improve rankings to cut down content. You can find out by simply checking out the first page on Google to see how long the ranking articles currently are.
- Don’t write the same content as your competitors. Provide a different perspective on the topic that your competitors may not think of and with your compelling title and meta description, you’ll see your traffic sore.
5. How many images?
Images can help keep your users engaged on the page for longer! When you use original images (ie no stock images) which are optimised for SEO, it can improve rankings and organic traffic significantly. But, if you’re unsure when to include an image, here are some tips for how you can optimise images for Search Engine Optimisation.
- Reading a wall of text is super difficult for anyone these days. Think about including images and YouTube videos to break content up every 300 words.
- Image size is everything – you don’t want to slow your site down by uploading huge files. keep images under 250kb and make sure they are JPEGS, not PNGs to keep file sizing down before uploading them.
- Optimise your ALT Tags – unsure what these are. When you upload an image into your CMS, it will ask you to name the file and ALT Tag. While ALT Tags provide a text alternative for search engines, the primary purpose is to describe images to users who can’t see them. Bear in mind, while you describe what the image is in an ALT Tag, it’s useful to include the main keyword in the image title and ALT Tag. But always use a different file name for every image.
Reach out to Annie, SEO Manager at ADMATIC for help with your sites SEONext Article