Case Study 2
Greater ROI for NDIS Care seeing +94% increased Leads
Through a targeted and adaptive marketing strategy that combined inspirational content with practical call-to-action, the “Achieving an Extraordinary Life” campaign drove a significant lift in leads, underscoring the power of a multi-channel, segmented approach to audience engagement.
The Challenge Achieve Australia was experiencing a decline in its client base and recognised that achieving meaningful lead growth would require expanding beyond traditional channels and audiences with pre-existing intent. With a refreshed brand proposition, we took on the challenge to increase brand awareness, nurture prospective clients through a well-structured customer journey, and expand a base of measurable leads for disability and aged care services.
The “Achieving an Extraordinary Life” campaign was crafted to engage families and individuals by sharing compelling stories that showcased Achieve’s transformative impact on clients’ lives.
Our Strategy centered on leveraging data insights, understanding the customer journey, and reaching the audience with the right message at each stage of the decision-making process. This segmentation allowed us to guide prospects down the funnel and maximise engagement across multiple channels.
Expanding Beyond Google and Meta: historical data indicated that Achieve’s audience engaged with multiple touchpoints throughout their decision-making process, extending beyond the traditional platforms of Google and Meta. We expanded our reach to capture a wider audience and deliver the right message to those actively exploring disability and care services before they evaluate their options.
Smarter Prospecting: Our approach to prospecting emphasized creating broad awareness through emotive storytelling and targeted audience insights. By utilising 1st, 2nd, and 3rd party data sources, as well as intent-based signals and contextual segmentation, ADMATIC honed in on individuals more likely to seek Achieve’s services. This data-driven strategy allowed us to expand our reach and foster genuine connections with those likely to benefit from Achieve’s offerings.
Smarter Re-targeting: With increased visibility from smarter prospecting, we refined our retargeting efforts to connect users with relevant destinations and content on Achieve’s website. By aligning the right messaging with each user segment, ADMATIC streamlined the customer journey, nurturing potential clients further down the funnel. This cohesive approach improved user experience, increased conversions, and helped maintain ongoing engagement with Achieve’s services.