Augmented Reality Advertising

AR (Augmented Reality) ads are still somewhat in their infancy and the majority of advertisers are still yet to be fully educated on AR and the unique impact it can have on their campaigns. In the wake of Meta announcing they’re looking to test AR ads across Instagram feed and stories placement, this ad format will become increasingly prevalent in everyday advertising and is one to watch over the oncoming months and year.

What is AR advertising?

AR ads are mobile ad units that use a smartphone camera to incorporate digital content into the user’s physical world. A good example of this is retail stores using AR to advertise products. The user can then virtually try on different clothing without having to go into their store physically – see more examples here. This ad format is immersive and valuable and gives the consumer a greater connection to the brand.

Magna Media Trials recently did a study that analysed the effectiveness of AR advertising within the consumer purchase journey with great results, especially across top-of-funnel metrics. Consumers were 14 per cent more likely to say an AR ad helped them feel closer to a brand when compared to pre-roll ads.

 Benefits of incorporating AR advertising into the ad mix

Magna Media Trials recently did a study that analysed the effectiveness of AR advertising within the consumer purchase journey with great results, especially across top-of-funnel metrics. Some of the findings included were:

• Consumers were 14 per cent more likely to say an AR ad helped them feel closer to a brand when compared to pre-roll ads
• Five per cent of consumers found AR more informative than pre-roll, citing the ‘usefulness’ of AR.
• Purchase intent was up six per cent in ad mixes that included AR, compared with those that didn’t.

Reach out to an ADMATICian today to learn more!