21 August 2023 |
Media and Advertising Industry
The tech world is abuzz with discussions about machine learning, neural networks, and algorithms. If you’ve kept a cursory eye on the developments in search engine optimization (SEO) or content marketing, you’ve probably heard the term “BERT” pop up now and then. But what is this mysterious algorithm, and why is it so revolutionary for Google?
In this article, ADMATICian & Performance Coordinator, Niharika Dutta, delves explores the technological marvel that has piqued the curiosity of the digital realm: BERT.
What’s in a Name? The ABCs of BERT
BERT stands for “Bidirectional Encoder Representations from Transformers.” Admittedly, this is quite a mouthful. So, let’s break it down.
Bidirectional: Think of BERT as ambidextrous. While most algorithms read left-to-right (like we read books), BERT reads both ways. It’s the difference between seeing a snapshot and watching a movie.
Encoder Representations: Imagine BERT as a translator, converting our words into a language machines get.
Transformers: In this context, transformers help BERT grasp the mood, the setting, and the tone. They’re the difference between “I’m fine” and “I’m fine.”
Why BERT’s the Talk of the Town
Remember searching for “how to catch a train in Paris” and being shown how to literally “catch” something? Frustrating, right? With BERT on the scene, Google gets that you’re after train schedules and not training as a Parisian goalkeeper.
The BERT Effect on SEO and Content
If the internet’s a party, BERT’s the guest of honor, and it’s picky about conversation partners. The chatty, keyword-stuffers trying too hard? BERT’s sidestepping them. But the genuine, interesting storytellers? They’re getting BERT’s attention (and a higher search ranking!). The introduction of BERT means that content creators should focus even more on producing high-quality, contextually relevant content. Keyword stuffing or trying to game the system is becoming less effective. Google, with the help of BERT, is moving closer to truly understanding human language, emphasizing the importance of genuine, helpful content for users.
Tips to Win BERT Over
Speak Human: Remember those boring essays from school? BERT’s not a fan either. Write like you’re chatting with a friend over coffee.
Ditch the Keyword Overload: Just as you’d roll your eyes at someone repeating the same phrase, so does BERT. Dive deep, don’t skim surfaces.
Provide Real Value: Offer insights, answers, and be the go-to for your topic. If you’re just adding noise, BERT will give you the cold shoulder.
In a nutshell, Google’s BERT is like that friend with an uncanny knack for reading between the lines, catching what you really meant. It’s raising the bar for digital conversations, pushing us to be better storytellers and listeners. So next time you’re typing away, remember BERT’s watching, and he’s got a pretty high standard for a good chat! To learn more about BERT, Get In Touch With An ADMATICian Today!Next Article