27 January 2022 |
Facebook advertising strategies that proved effective last year won’t necessarily guarantee success again this year. To stay one step ahead of competitors in a busy digital space, marketers should be aware of the new Facebook ad trends for 2022.
1. Your creative matters more than ever
With the access to user data becoming increasingly diminished, developing effective ad creative is more important than ever. Marketers need to develop creatives that resonate and persuade. Developing great creative can take time and should involve A/B testing, internal creative reviews as well as an understanding of your target buyers.
2. Prioritize short-form video
With the recent takeover of TikTok and the success of Reels on Instagram, Facebook is also prioritizing short-form video. Video is naturally more engaging than many other forms of content and HubSpot research reveals that more than 50% of consumers want to see videos from brands. Facebook offers advertisers a wide variety of video ads to choose from including in-stream, stories, and feed placements.
3. Experiment with Collection Ad Format
If you have many products available for your customers to purchase, experimenting with a collection ad format is highly recommended. Customers can move from discovery to purchase in a smooth and immersive way. Facebook collection ads are a mobile-only format that deliver fast-loading and engaging mobile experiences to customers.
4. Choose the right Facebook Objective
It’s important to understand what business goal you want to achieve in order to choose the right Facebook objective. Selecting the wrong objective can lead to Facebook showing your ads to the wrong people at the wrong time. Your objective impacts the actions you optimize for, the types of creatives available to you as well as what you pay for. For this reason, it’s essential to understand what the different objectives are and when you should be using them.
Need help creating a successful Facebook ad campaign? Get in touch with ADMATIC today and find out how we can help.Next Article