Heard About Google’s Helpful Content Update?

Heard About Google’s Helpful Content Update?

08 September 2022 |

Data, Insights, Privacy

Google’s algorithm is constantly evolving, and they regularly launch updates to help improve performance and user experience. Usually, these updates go unnoticed, but on August 25, Google released a “helpful content update” with a full rollover that can take up to two weeks, which will impact the way that creators have been creating content optimized toward SEO.

We have seen for years that the industry has been optimizing their website pages with content with no value for searchers but yet for engines to rank in the first position.

If we think about search results for many queries, we can agree that sometimes it doesn’t give us the best result in terms of the kind of content we are searching for. To improve your SEO it is true that you need to optimize your content but that doesn’t mean you have to over-optimize to get a good result.

How can this update impact your content?

Google’s content update does exactly what its name says, focusing on ensuring that users will see unique, helpful, and quality content that has been written for them and not to please a search engine.

With Google’s update when you create or update your content you will need to create actual useful content for your audience while also using SEO best practices to add value. Google will reward your content and rank in a higher position in search results if this content exceeds users’ expectations when they place a search query.

Additionally, it will impact your site as a whole. This means that if your content is unhelpful your ranking score will drop, as Google is prioritizing quality content for rankings. That being said, now is a good time to review your content to ensure everything is in line with this new update.

If you need help writing your content focusing on people, Google has released a list of questions to help you understand if your content is on track with a people-first approach. 

Do you need help creating an SEO strategy? Get in touch with ADMATIC today and find out how we can help.