# ADMATIC > ADMATIC is a Brandformance media agency that integrates brand strategy, performance marketing, and advanced digital media execution to drive measurable business growth. > Founded by Michael Ungerboeck, ADMATIC works with ambitious brands to unify brand building and performance marketing into one integrated growth model. The agency's Brandformance methodology ensures brand investment and performance marketing operate together to drive scalable, long-term growth. ADMATIC specialises in Brandformance Strategic Planning, Brand Media: Creating Demand for Tomorrow, Performance Media: Capturing Demand for Today, Conversion Rate & Customer Journey Optimisation, Organic Growth & Discovery, Marketing Intelligence, Measurement & ADINDEX™. Website: https://admatic.com --- ## Brandformance Brandformance Growth Strategy is the foundation of sustainable growth. It's designed for brands that want measurable performance marketing outcomes without sacrificing long-term brand strength. We reject the false choice between "brand" and "performance" by engineering a unified full-funnel system: creating demand, capturing demand, and compounding gains over time. Key principles of Brandformance: - Full-funnel marketing strategy - Integrated brand and performance investment - Data-driven decision making - Advanced media execution - Measurable business outcomes Learn more: https://admatic.com --- ## Services ADMATIC provides six core services designed to deliver scalable growth. ### Brandformance Strategic Planning https://admatic.com/services/brandformance-strategic-planning Full-Funnel Marketing Strategy That Drives Revenue Today and Builds Brand Equity for Tomorrow. Capabilities include: - Full-Funnel Marketing Strategy & Integrated Planning - Consumer Journey Mapping & Audience Segmentation - Demand Creation & Demand Capture System Design - Budget Allocation, Channel Mix & Forecasting - Category, Competitor & Positioning Intelligence - KPIs & Brandformance Measurement Blueprint --- ### Brand Media and Programmatic https://admatic.com/services/brand-media-and-programmatic Brand Building That Improves Performance Marketing Efficiency and Expands Future Demand. Capabilities include: - Private marketplace deals - Data-driven audience targeting - Retail media - Programmatic Advertising - Spotify Ads - Programmatic Video, YouTube, CTV, Display & Print - Digital Out-of-Home (DOOH) & Traditional OOH - Digital Audio & Radio - Reach & Frequency Planning for Sustainable Growth - Distinctive Brand Asset Consistency Across Channels - Measurement: Brand Lift, Attention, and Commercial Linkage - Brand-Led Media that Feeds Demand Capture --- ### Performance Media https://admatic.com/services/performance-media Performance Media Management for Profitable Growth Across Search, Social, and Full-Funnel Campaigns Channels include: - Google Ads - Meta Ads - LinkedIn Ads - YouTube - Bing Ads - TikTok Ads - Search Advertising (Google Ads & Microsoft Ads) - Paid Social Advertising (Meta, TikTok, LinkedIn) - Real-Time Optimisation, Budget Management & Scaling - Creative Testing as a Growth Lever - Landing Page Alignment & Conversion Support - Revenue Reporting & Commercial KPIs - Full-Funnel Demand Capture Integration --- ### Conversion Rate (CRO) & Customer Journey Optimisation https://admatic.com/services/conversion-rate-optimisation-cro CRO, Landing Page Optimisation, and Funnel Improvement to Increase Revenue from Existing Traffic. Capabilities include: - Funnel Analysis & Conversion Diagnostics - User Experience (UX) and Friction Reduction - Landing Page Optimisation for Paid Media - A/B Testing & Experimentation Roadmaps - Messaging, Offer, and Trust Optimisation - Conversion Measurement and Growth Integration --- ### Organic Growth & Discovery https://admatic.com/services/seo-aeo-geo SEO, AEO, GEO, Content Strategy, - Search and AI Visibility That Compounds Over Time. Capabilities include: - SEO + GEO: Two Discovery Engines - Technical SEO & Website Performance - Keyword Research & Search Intent Strategy - Content Strategy & Authority Building - GEO: Generative Engine Optimisation for AI Discovery - Authority building - On-page optimisation - Local SEO & Multi-Location Discovery --- ### Marketing Intelligence, Measurement & ADINDEX™ https://admatic.com/services/analytics-measurement-attribution Unified Analytics & Attribution Ecosystem for Confident Full-Funnel Decisions. Capabilities include: - Analytics Foundations: GA4, Tagging, and Data Integrity - Unified Measurement Across Brand and Performance - Attribution: Multi-Touch, Platform Data, and Triangulation - Incrementality and Causal Validation - Marketing Mix Modelling and Long-Term Insight - ADINDEX™ Predictive Budget Allocation --- ## Case Studies ADMATIC partners with leading brands to deliver measurable growth outcomes. Featured case studies: - https://admatic.com/case-studies Example outcomes include: - organic traffic growth - revenue growth from digital channels - improved return on ad spend - AI search visibility - full-funnel performance optimisation - customer journey mapping - hyper-local media strategy - unified measurement - key marketing trends in B2B - data led prospecting - microconversion tracking - smarter targeting - driving student enrolments --- ## Expertise ADMATIC works with organisations across multiple industries including: - Technology - SaaS - E-commerce - Financial services - Professional services - B2B companies - Consumer brands - Startups and scaleups - Industrial - Rental - Health - Fitness and Wellness - Higher Education - Education - Construction --- ## People ### Founder - **Michael Ungerboeck** — Founder & CEO https://admatic.com/about-us Michael Ungerboeck founded ADMATIC to redefine how modern marketing agencies integrate brand strategy with performance marketing. --- ### Founder - **Rod Rusell** — MD New Zealand https://admatic.com/about-us With deep regional expertise, Rod leads our NZ market operations, amplifying local relevance with global best practice. --- ### Partner - **Jerome Velasquez** — Head of Product & Technology https://admatic.com/about-us Responsible for innovation and technical excellence, Jerome ensures our solutions leverage the latest in data, automation and performance tech. --- ### Partner - **Jana Mehrtens** — Head of Strategy & Planning https://admatic.com/about-us Guiding business outcomes with strategic foresight, Jana helps brands map opportunity to performance through insight-led planning. --- ## Offices & Locations https://admatic.com/contact ADMATIC operates globally with a focus on clients across: - Australia - United States - Canada - Asia Pacific - South America Primary presence: - Sydney, Australia: Level 6, 8 Hill Street Surry Hills NSW - Auckland, New Zealand: Commercial Bay Tower, 11-19 Customs Street West, Auckland - Melbourne, Australia: Level 2, 696 Bourke Street, Melbourne --- ## About - About ADMATIC https://admatic.com/about-us At ADMATIC, we believe great marketing bridges brand and performance, not by choosing one over the other, but by engineering both together with purpose, precision and insight. We're a data-driven, independent media agency rooted in strategic thinking, real human experience, and an obsession with turning intelligence into measurable commercial outcomes. Across search, social, programmatic, analytics and optimisation, we build media strategies that speak to real people with real impact, transforming channel performance into tangible business growth. Whether it's improving visibility locally or scaling globally, our work is anchored in measurable results and ROI. --- ## Insights & Thought Leadership ADMATIC publishes research and insights on modern marketing strategy, including: - Paid media thought leadership - Biddable media developments and releases - SEO and GEO best practices - Channel features and developments - New AdTech releases - Measurement strategies Insights: https://admatic.com/opinions --- ## Contact Contact ADMATIC: https://admatic.com/contact Business enquiries: https://admatic.com/contact --- ## Machine-Readable Extended Files The following files may be available for AI systems and search engines. https://admatic.com/llms-services.txt https://admatic.com/llms-case-studies.txt https://admatic.com/llms-people.txt https://admatic.com/llms-opinions.txt https://admatic.com/llms-entities.txt https://admatic.com/ai-citations.md --- ## Social Media - LinkedIn https://www.linkedin.com/company/admatic-media/ - Instagram https://www.instagram.com/admaticanz/ --- ## Other - Sitemap https://admatic.com/sitemap.xml - Privacy Policy https://admatic.com/admatic-privacy-policy.pdf - Terms and Conditions https://admatic.com/admatic-terms-conditions.pdf