5 Pillar Examples to Master Content Creation on Social Media

5 Pillar Examples to Master Content Creation on Social Media

07 August 2023 |

Social Media

Creating content for social media can be a challenging task. After all, the process of coming up with fresh and engaging ideas can be time-consuming, and it’s easy to hit a creativity roadblock sooner than expected.

However, with the right approach and strategic planning, you can maintain a consistent flow of exciting content that captivates your audience.

Activations Coordinator, Irene Sang, explores how structuring and organising content around content pillars can make your content creation process more efficient and effective.

5 Content Pillar Ideas to Elevate Your Brand

1. Entertainment

Who doesn’t love a good laugh? Exploit the latest social media trends and craft entertaining content like reels and memes. The key here is to create trendy or classic posts and make them align with your brand’s identity and values.

2. Educational

Educating your audience goes beyond promoting your products. Offer valuable information, tips, and resources that benefit your audience even if they don’t directly promote your brand. For instance, if you sell water bottles, create content about how to properly clean them and link related businesses or blog posts for added value.

3. Inspirational

Inspire your audience with throwbacks of how your business started or share stories of how your product positively impacted your customers. This kind of content builds credibility and trust, fostering a deeper connection between your brand and your audience.

4. Community-Building 

Make your audience feel heard and involved in your brand. Encourage them to share their experiences in comment boxes or on dedicated pages on your website. Initiate conversations around specific issues, trends, or challenges that your audience may have in common. Community building is a powerful tool to establish credibility and increase conversions through word-of-mouth.

5. Promotional

While the purpose of social media is primarily entertainment, promotional content is essential for showcasing your products and services. Divide your promotional content into hard sell (showcasing your products front and centre) and soft sell (highlighting how your offerings benefit the audience). 

Pro Tips for Effective Content Creation

1. Maintain the Right Balance

Focus on a 4:1 content ratio with four brand-building pieces for every promotional one. Keep in mind that social media is primarily about entertainment, and excessive promotion can turn off your audience. It is not a sale pitch.

2. Repurpose Content for Different Platforms

Don’t limit your content to a single format. Repurposing articles into engaging reels or infographics to reach a broader audience across various platforms. For instance, when you make a post on how to clean your water bottle, show your audience how to do this visually through reels and provide links to related content. Repurposing content allows you to rework your high-quality content so its not wasteful. 


In conclusion, content creation can indeed be a time-consuming process when ideas run dry. However, by organising your content around well-defined content pillars, you can keep your audience engaged, foster brand loyalty, and maintain a consistent presence on social media.

Remember, it’s not just about promoting products but also about offering value, entertainment, and building a strong community around your brand. By embracing these strategies, you’ll be well on your way to supercharging your content creation and taking your brand to new heights. 

For more information like this, get in touch with an ADMATICIAN now. Happy creating!