29 May 2020 |
Snapchat is a fast and fun way to share moments with friends and family through pictures. The messaging app lets the user easily message friends, view Live stories across the world, and explore news in Discover.
Snapchat has 3.42m monthly users watching shows on the app in Australia
1 in 4 Australians use Snapchat
Snapchat users are primarily Gen Z and Millennials
Reach over 40% aged 34 year olds and above in Australia
- Users spend between 3-4 hours on mobile daily
Snapchat users are different. Users communicate with each other using pictures and videos. On average, over 60% of users create snaps with the camera every day and open the app 30 times a day. Snapchat has a monthly addressable audience of 7 million. It allows brands to target a range of options with unique messaging. Here are some examples:
- Anonymously match with users in the Snapchat community
- Reach users based on visitation patterns
- Target audiences by what’s watched on Snapchat
What does Snapchat have to offer?
Skippable formats: Your creative video asset will run across specific placements using formats such as gif, still, cinemograph and video.
Premium, non-skippable formats: Your ad will only be shown in Snapchat shows (premium content) that are brand safe. This is recommended for awareness activity.
Augmented Reality: Snapchat has a variety of lenses that users can use when taking pictures. On average, more than 75% of daily active users play with or view lenses every day. Brands can customise and create their own lenses for users to use.