25 April 2023 |
TV, Print, OOH, Radio
Today, the evolution of live streaming has outgrown its role as cutting-edge technology and has evolved into one of the most popular broadcasting styles. For years, top companies such as Google, Microsoft, Nvidia, Apple, and Amazon have benefited from live broadcasting.
To dig deeper into how live streaming went from Periscope (a general-purpose live streaming platform that allowed users to broadcast anything they wanted) to Twitch (a live streaming app synonymous with gaming live streams). Twitch has evolved to build a robust infrastructure and community around that niche giving rise to digital creators and laid down a foundation for them to go on lives on various platforms to engage with their audience real-time, you need to
Live Streaming Takes Center Stage
When compared to reading a blog, how many individuals are more inclined to view a video? Every year, the amount of video material viewed grows, prompting Facebook and many other large social media platforms to add video and live-streaming features.
Live Streaming has enabled digital media platforms to give more interesting and interactive content to their users. Live streaming events such as concerts, conferences, and sporting events have fostered a sense of community among viewers, allowing them to interact with one another and with content creators in real-time. People can now access live events and material from anywhere in the world. This has aided in breaking down geographical barriers and allowing people to participate in events that they would not have been able to attend otherwise.
Live streaming has created new content formats such as live Q&A sessions, webinars, and podcasts. These formats have become increasingly popular in recent years and have helped to drive the growth of digital media.
Platforms like Twitch and YouTube enable content creators to monetise their work through advertisements, sponsorships, and donations. This has made it easier for content providers to make a living from their work. Some platforms also allow viewers to send gifts to the streamer which converts to money for them and truly is a means of livelihood for so many streamers.
Limitations of Live Streaming
There are some downsides to Live-streaming as it has intensified the competition among digital media platforms. Platforms that do not support live streaming risk losing users to competitors that do. As a result, platforms are competing to provide the finest live-streaming experience for users.
Just like any other digital media content, Live Streams usually happen on smartphones and are susceptible to Technical difficulties such as connectivity issues or equipment failure can interrupt a live stream and impact the user experience. Unlike pre-recorded content, live streaming does not allow for editing, which means mistakes or errors cannot be easily corrected.
Live Streaming Takes the Lead
The live-streaming market saw a 99% increase in hours watched between April 2019 and April 2020. And, despite the ongoing lockdowns, this growth stayed consistent. There are no obvious reasons for live streaming to slow down in the near future. According to Grand View Research, the worldwide live-streaming market will be worth more than $180 billion by 2027.
Live streaming has transformed digital media by opening up new avenues for interaction, accessibility, profitability, and content development.
To find out more about how live streaming works, contact an ADMATICIAN today!