16 January 2023 |
Media and Advertising Industry
A key challenge for anyone advertising on TikTok is ensuring their creativity and messaging are on trend and aligned with the conventions of the platform. Considering the volume of content on the platform and how quickly trends move, this is easier said than done.
This is where the TikTok For Business Creative Centre comes in. This is a free resource for advertisers which compiles tips and tools to inform their creative and strategic decision-making.
There are a variety of resources that advertisers can access through the Business Creative Center:
TikTok Top ads dashboard:
It can be challenging to hit the right note with creativity when exploring a new channel. To take out the creative guesswork, TikTok has compiled a database of top-performing creatives. This database can be filtered by campaign objective, region, and industry to allow advertisers to see what’s driving performance for their competitors.
Through the Showcases dashboard, advertisers can access a database of case studies. Each of these case studies includes the video, creative highlights and campaign information, as well as the final results of each campaign. While examples from Australia and New Zealand are as of yet limited, the Showcases tab provides a range of case studies on how TikTok has driven performance in international markets.
The trend cycle moves quickly on TikTok, and staying on top of these trends can pay dividends for advertisers. In fact, according to a study by Lumen, ads that remix a trend have a 14% longer watch time. Advertisers can simplify this process by checking out the ‘Trends’ tab in the Business Creative Centre. Here they can find out what hashtags, sounds and creators are trending on the platform, which can be used to inform creative-decision making.
Reach out to your ADMATICian today for more information about the TikTok for Business Creative Centre.Next Article