03 April 2023 |
TikTok has stealthily slipped into the field of digital marketing, and it has significantly impacted the rest of the sector.
TikTok is an app where users can create and share quick films, usually lasting between 15 and 60 seconds without having to spend a large sum of money to launch or promote their brand or themselves. As of today, TikTok has more than 1 billion active users globally and has grown in popularity over the past few years, especially with younger viewers.
How has TikTok changed the face of Digital Marketing?
The globalization of digital marketing is mainly because of how easily accessible TikTok is and how small businesses can get a head start without having to invest in building an app or website. People are now becoming brands as audiences relate more to a person than they do to a brand. Because of this, it’s easier to sell your product through an influencer and pay them to film a sponsored TikTok including your product where they showcase how they use your product in their day-to-day lives.
This is how brands capitalize on the trust the influencer’s audience has in them.
Most brands now focus on selling the idea of their product through a famous influencer on TikTok and embrace TikTok for business.
Why does TikTok Marketing work?
Due to the algorithm’s viral nature, TikTok accounts with no followers can receive millions of views on a new video, in contrast to social media sites like Instagram or YouTube. Engagement will come as long as the content is interesting to the target audience. Hashtags increase the visibility of your content on TikTok. Businesses use relevant hashtags to reach a wider audience and get their content in front of potential customers.
Compared to other social media networks, content is frequently more original and relatable, especially to the 60% of under 30-year-old users. This indicates that marketing initiatives that are intended to be genuine and interesting are likely to succeed on the platform.
TikTok offers various advertising options, including in-feed ads, brand takeovers, and sponsored hashtags. This nature of the app makes it popular among users and also in the field of digital marketing.
All it takes is a popular TikTok audio, an original & engaging video idea, and a smartphone.
Why invest thousands of dollars in an AD campaign when videos like this can reach millions of views and likes?
With its engaging content, influencers, contests, giveaways, hashtags, and utilizing paid partnerships, businesses effectively leverage the power of this app and venture into the digital marketing world.
To find out more about how you can build your brand on TikTok, get in touch with an ADMATICian today!