10 September 2020 |
Tinder is the world’s leading social app for meeting new people. Tinder advertising was available to buy programmatically in 2019. The social networking app allows marketers to reach audiences in the 18-45+ age group. These audiences are found across 193 countries. Tinder is a cultural phenomenon and was the first app to introduce swipe-matching with over 2 billion swipes occurring everyday.
Tinder lets brands to reach their consumer in an environment which is centred around possibility.
75% of users are millennials
Tinder is male skewed with 60% Male and 40% Female
44% of users are 18-24 and 30% 25-34.
- 235 minutes are spent on the app every month
Tips for creating engaging ads for Tinder:
Users want tips and ideas for social outings and dates so ads should reflect the environment they are appearing in
Tinder is a fast paced environment so make sure creative is simple, yet engaging. Clear Call to Actions are crucial to get the user to swipe on the card.
Best performing creative have been seasonal holiday updates (Valentines Day) offers or sales or premiere dates. We would recommend running Tinder for awareness based activity.
Use a fun tone and playful content to align with Tinder’s social environment.
There are two ad options when running Tinder Advertising- native static cards and native video.
Native Video: Can leverage first party data such as age, gender, location.
- It is effective at driving action from users as video tends to be more engaging in the fast paced environment.
Native Static Image: Can also leverage first party data and it is crucial the ad is vibrant and displays a strong CTA in order to differentiate from user dating profiles.
Reach out to the Activations team if you would like to activate advertising on Tinder
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