Unified Measurement Ecosystem Powered by ADIndex

The Challenge

With lead volumes diminishing and quality concerns mounting, AIT faced a critical crossroads. Traditional attribution methods were failing to provide clear insights into which channels delivered real business value, leading to inefficient budget allocation and declining campaign performance across digital channels.

ADMATIC's Strategic Approach to Unlocking Performance

To reverse diminishing returns and drive stronger outcomes, ADMATIC deployed a multi-faceted strategy powered by ADIndex insights, a refined unified measurement framework, and a test-and-learn approach to ensure continuous optimisation.

The Details

ADIndex Analysis

ADMATIC leveraged its proprietary ADIndex technology to uncover diminishing returns and identify underperforming areas across the funnel. The data revealed over saturation in lower-funnel activity, prompting a strategic shift in investment toward upper-funnel initiatives, most notably website traffic-driving campaigns. Based on these insights, we reallocated the budget to introduce high-impact awareness platforms such as Meta and YouTube, while scaling back inefficient channels.

Unified Measurement Framework

To connect media activity with real business outcomes, ADMATIC integrated HubSpot CRM data building a unified measurement model that mapped lead quality and outcomes back to specific media channels. This end-to-end visibility enabled smarter budget allocation and provided stakeholders with clear, quantifiable ROI for every marketing dollar spent.

Testing Framework

Building on the foundations of ADIndex insights and unified measurement, ADMATIC implemented a structured test-and-learn approach. Systematic creative testing across Performance Max and Paid Social helped identify high-performing assets, leading to improved conversion rates across campaigns.

Results Achieved

• 90% increase in leads year-over-year through strategic channel reallocation and upper-funnel focus
• 33% reduction in cost per lead through optimised budget allocation and channel mix
• 85% reduction in cost per acquisition through improved lead quality and unified measurement insights
• Enhanced visibility connecting media spend to real business outcomes via unified measurement
• Continuous optimisation enabled by structured testing framework and ADIndex insights
• Improved ROI clarity for all marketing channels through HubSpot CRM integration