Case Studies
Discover how we help businesses achieve marketing success through data-driven strategies
Heavy Equipment Rentals: Smarter signals, better leads – how full funnel revived Melbourne
The client's Melbourne branch faced a critical marketing shortfall in mid-2025. Relying solely on Search Engine Marketing (SEM), the region struggled with stagnant lead volume and an unacceptably high cost per lead (CPL).
From cost to conversion: transforming paid media performance through creative strategy and funnel structure
ADMATIC rebuilt Virgin Active's paid media strategy from the ground up, focusing on creative-audience alignment and funnel structure. The result: leads increased 66% whilst cost per lead dropped 64% annually.
Hyper-Local Media Strategy for Distributed Branch Operations
Royal Wolf operated national-level digital campaigns despite a deeply localised sales model. Budget inefficiencies, underperformance in high-demand locations, and a lack of branch-level visibility limited conversion tracking and optimisation.
Unified Measurement Ecosystem Powered by ADIndex
Unified Measurement Meets Media Science: NextEd Group's Lead Quality Reboot Powered by ADIndex, ADMATIC's Proprietary Technology
Restructuring Google Ads to Balance Scale with Qualified Lead Quality
Royal Wolf needed to lift B2B hire enquiries while managing an increasingly B2C-skewed call volume. Rising clearance demand and untracked branch calls limited visibility into lead quality and ROI.
Podcasts Increased Listeners and Intent
Departing from the traditional full-funnel approach and multi-channel mix, we conducted a testing phase that aimed to maximise the impact of our podcast promotion efforts with the goal to see higher listeners, whilst decreasing investment.
Impact of Creativity on Performance
Recognising the significant impact of creativity on performance, ADMATIC developed a new strategic approach that consistently exceeded monthly targets.
The Power of Test and Learn
ADMATIC's leading adoption of first to market Google Ads features resulted in substantial cost savings and enhanced performance, allowing for budget reallocation to test campaigns without compromising the success of branded campaigns.
3 Key Marketing Trends in B2B
As Australia's B2B market adapts to a landscape shaped by digital transformation, sustainability mandates, and increasing competition, businesses need to rethink how they engage with customers and drive ROI through smarter marketing.
Unlock Student Growth in the Messy Middle
ADMATIC's 11 years of tertiary education experience helps universities navigate the complex student journey with data-driven multi-channel strategies, precision targeting, and always-on engagement approaches.
Sustaining Student Connection Through Data-Driven Always-On Strategy
ADMATIC's Always-On strategy led to UOW's most efficient year yet, achieving 79.6% share of applications with 84% lower cost per acquisition year-over-year through intelligent creative rotation and precision audience targeting.
Driving Student Enrolments Amidst Market Challenges
ADMATIC's strategic approach to media buying and audience targeting resulted in exceeding annual business targets by 22%
Data-Led Prospecting and Retargeting
Through a targeted and adaptive marketing strategy that combined inspirational content with practical call-to-action, the 'Achieving an Extraordinary Life' campaign drove a significant lift in leads, underscoring the power of a multi-channel, segmented approach to audience engagement.
Understanding Full Customer Journey
By understanding the full customer journey and expanding reach beyond bottom-funnel marketing, Uniting became one of the top three brands in the aged care sector. This success highlights the power of a comprehensive customer journey approach, enhanced by impactful formats that extend beyond basic engagement.
Microconversion Tracking & Smarter Targeting
Human piloting of performance and targeting over platform automation resulted in a significant increase in meaningful actions across all Dementia Training Australia (DTA) marketing campaigns.
3 Key Trends in Aged Care to Maximise Your ROI
ADMATIC's proven aged care marketing expertise helps providers navigate the complex customer journey with data-driven multi-channel strategies, expanded digital reach beyond Google and Meta, and smarter targeting approaches to connect with decision-makers.