Rod Russell began his digital marketing career in 1999, before Google had established dominance and before search engine marketing existed as a discipline. Over the following 25 years he has built deep specialisation in paid search across agencies in South Africa, the United Kingdom, and New Zealand.

As Managing Director of ADMATIC New Zealand, Rod leads performance marketing strategy for clients across the region. He brings a rigorous, data-led approach to paid search that is grounded in decades of hands-on experience across diverse markets and competitive categories.

Rod has served as Google Ads Course Facilitator at the Marketing Association of New Zealand for nearly seven years, a role that reflects both his technical depth and his commitment to elevating the standard of digital marketing practice across the industry.

Rod's perspectives on performance marketing and paid search are published in the ADMATIC Opinions section.