ADMATIC Services

    Performance Media
    & Paid Growth

    Performance Media & Paid Growth is built to deliver measurable commercial impact, not impressions or inflated engagement metrics. We design and manage paid media programs that are tightly aligned to revenue, customer acquisition efficiency, and long-term return on ad spend. Every decision is driven by data, grounded in testing, and continuously refined to ensure your investment works harder at every stage of the funnel.

    Our Approach

    Our approach prioritises outcomes over activity. Rather than spreading budget thinly across channels, we focus spend where it can compound results, scaling only once efficiency is proven. This ensures growth is sustainable, defensible, and directly attributable to business performance.

    Performance-Led Search & Social Activation

    We manage high-intent and discovery-led channels across Google, Microsoft, Meta, TikTok, and emerging platforms, tailoring execution to the role each channel plays in the customer journey. Search captures existing demand, while social and video platforms create it.

    Key capabilities include:

    • Paid Search across brand, non-brand, shopping and performance max
    • Paid Social built for both direct response and demand creation
    • Creative testing frameworks aligned to platform-specific algorithms
    • Continuous optimisation based on cost efficiency and revenue impact

    Every channel is evaluated not in isolation, but by how it contributes to total growth.

    Platforms We Manage

    Google AdsSearch & Shopping
    MetaFacebook & Instagram
    TikTokVideo & Discovery
    MicrosoftBing & LinkedIn

    Budget, Bidding & Signal Optimisation

    We treat budget as a dynamic input, not a fixed constraint. Spend allocation and bidding strategies are continuously adjusted using real-time performance signals, audience behaviour, and marginal return analysis.

    This includes:

    Automated and manual bid strategies aligned to profit, not volume

    Audience layering using first-party data and behavioural insights

    Incrementality testing to identify true performance lift

    Rapid experimentation cycles to validate scale opportunities

    The result is spend that adapts to market conditions rather than reacting too late.

    Optimisation Focus Areas

    Cost Per AcquisitionReduce
    Conversion RateIncrease
    Average Order ValueIncrease
    Creative EfficiencyScale
    Segment WasteEliminate

    This creates compounding gains over time rather than short-term spikes.

    Data-First Testing & Continuous Improvement

    Every campaign is structured to learn. We implement controlled testing across creative, audiences, formats, and landing experiences, ensuring decisions are backed by evidence rather than assumptions.

    Our optimisation cadence focuses on:

    • Reducing cost per acquisition without sacrificing quality
    • Increasing conversion rate and average order value
    • Identifying creative and messaging that scales efficiently
    • Eliminating waste across underperforming segments

    Transparent Reporting & Revenue Accountability

    Performance is only valuable if it is clearly understood. We provide clean, executive-level reporting that ties media performance directly to revenue, profit, and growth metrics.

    Reporting frameworks include:

    Custom dashboards aligned to your commercial KPIs

    Channel-level and blended ROAS visibility

    Attribution-informed insights, not last-click bias

    Clear recommendations tied to next actions

    You always know what is working, why it's working, and where to invest next.

    Frequently Asked Questions

    Common questions about our Performance Media and Paid Growth services

    ADMATIC focuses on revenue and MQLs, not surface-level metrics. Every campaign is built around efficiency, incrementality, and scalability, using continuous testing and real-time optimisation. We treat paid media as a commercial growth engine, not a traffic-driving tactic.

    We manage performance-led activation across Google, Microsoft, Meta, TikTok, and emerging platforms. Channel selection is based on demand capture, discovery potential, and marginal return, ensuring each platform plays a defined role in the overall growth strategy.

    Budgets and bids are continuously adjusted using real-time performance signals, audience data, and marginal ROI analysis. We prioritise spend toward segments that drive incremental revenue and reduce waste across underperforming keywords, audiences, or creative variations.

    Success is measured against business outcomes such as revenue, cost per acquisition, return on ad spend, and contribution to growth. Reporting is transparent and KPI-driven, with insights clearly tied to decision-making rather than vanity metrics.

    Yes. We frequently operate as an extension of in-house teams or alongside specialist partners, providing performance leadership, optimisation expertise, and accountability across paid growth channels without disrupting existing workflows.

    Ready to Drive Measurable Growth?

    Let's discuss how our performance media expertise can deliver sustainable commercial outcomes for your business.