Experience and Independence that Drives Results. We're obsessed with a brand’s customer journey and their digital footprint. We help businesses better understand their customers through data and use media to unlock growth.
At ADMATIC, we believe great marketing bridges brand and performance, not by choosing one over the other, but by engineering both together with purpose, precision and insight. We're a data-driven, independent media agency rooted in strategic thinking, real human experience, and an obsession with turning intelligence into measurable commercial outcomes.
ADMATIC was founded on a simple principle: help brands unlock sustainable growth by unifying data, audience insight and performance media across the full customer journey. With deep experience in programmatic advertising, paid growth, analytics and strategic optimisation, our team connects brands to the people that matter, with clarity and purpose.
Michael Ungerboeck is a seasoned marketing leader with over 20 years of experience across iconic brands including Qantas, Vodafone and Optus. Founded in 2014, he has led ADMATIC across Sydney, Melbourne and Auckland, delivering measurable growth for 70+ clients with a rigorous, data-informed approach.
Michael holds undergraduate degrees in both Engineering and Business Marketing, and is a Certified Practising Accountant, giving him a uniquely analytical edge.
He is deeply committed to understanding each client's business, championing long-term value, customer insight and marketing performance that compounds over time.
With deep regional expertise, Rod leads our NZ market operations, amplifying local relevance with global best practice.
Jana Mehrtens is a forward-thinking strategy and digital media leader with over 10 years of experience across agency and technology environments spanning APAC, Europe and the US. At ADMATIC, she helps brands map opportunity to performance through insight-led planning that drives measurable business outcomes. Jana has partnered with global brands including Western Union, Deutsche Telekom, Arla Foods, Inova Brands and Fossil across the full media landscape, with deep specialisation in social media advertising and digital strategy.
She holds a Bachelor of Business and Economics majoring in Marketing, began her career as a trained German bank officer, and shares her expertise through teaching at TAFE.
With 14+ years across independent and group agencies, Jerome has built his career on intellectual curiosity and a genuine obsession with paid media. As Head of Product and Technology at ADMATIC, he leads with a relentless focus on innovation, helping the agency stay ahead of emerging technology and deliver future-ready solutions for clients.
A member of the IAB Australia Ad Effectiveness Council, Jerome actively contributes to industry thought leadership on measurement and digital advertising's future. Holding a Bachelor of Commerce in Advertising and a Bachelor of Arts in International and Global Studies, he is a lifelong learner driven by the intersection of media, technology, and business growth.
Unlike many agencies that rely on outsourcing, we're a fully integrated in-house team from planners and analysts to campaign specialists and tech experts. Every ADMATICian is committed to continuous learning, collaboration and a relentless focus on your success. We invest in talent, autonomy and innovation because your business outcomes matter.
Across search, social, programmatic, analytics and optimisation, we build media strategies that speak to real people with real impact, transforming channel performance into tangible business growth. Whether it's improving visibility locally or scaling globally, our work is anchored in measurable results and ROI.