Jerome Velasquez is Head of Product and Technology at ADMATIC, bringing 14+ years of experience across independent and group agencies. He has built his career on intellectual curiosity and a genuine obsession with paid media, leading with a relentless focus on innovation that helps the agency stay ahead of emerging technology and deliver future-ready solutions for clients.

A member of the IAB Australia Ad Effectiveness Council, Jerome actively contributes to industry thought leadership on measurement and the future of digital advertising. His writing covers programmatic advertising, marketing measurement, incrementality testing, and the structural shifts reshaping how brands plan and evaluate media investment.

Jerome holds a Bachelor of Commerce in Advertising and a Bachelor of Arts in International and Global Studies. He is a lifelong learner driven by the intersection of media, technology, and business growth, and his work reflects the belief that better measurement leads to better decisions.

Jerome's perspectives on ad technology, marketing measurement, and programmatic advertising are published in the ADMATIC Opinions section.