Michael Ungerboeck is the Founder and CEO of ADMATIC, a Brandformance digital agency operating across Sydney, Melbourne and Auckland. With over 20 years of experience in digital marketing and media, he has worked with some of Australia's most recognised brands including Qantas, Vodafone and Optus before founding ADMATIC in 2014.

Michael holds undergraduate degrees in both Engineering and Finance/Economics, and is a Certified Practising Accountant. This combination gives him a distinctly analytical approach to marketing investment: grounded in commercial outcomes, measurement rigour, and long-term compounding returns rather than short-term campaign bursts.

At ADMATIC, Michael leads the agency's Brandformance philosophy, the belief that brand investment and performance media are not competing budget lines but a single integrated growth system. His writing and thinking focuses on the structural shifts changing how brands are discovered, evaluated and chosen, including the transition from click-driven search to AI-mediated discovery, the growing importance of distributed content signals, and the commercial case for measuring brand alongside performance.

Over 10 years, ADMATIC has delivered measurable growth for 70+ clients across Australia and New Zealand, managing paid search, paid social, programmatic advertising, SEO/AEO/GEO, conversion optimisation and marketing intelligence under one integrated team.

Michael's perspectives on AI search, budget allocation, media strategy and Brandformance are published regularly in the ADMATIC Opinions section.