Jana Mehrtens is a forward-thinking strategy and digital media leader with over 10 years of experience across agency and technology environments spanning APAC, Europe and the US. As Head of Strategy and Planning at ADMATIC, she helps brands map opportunity to performance through insight-led planning that drives measurable business outcomes.

Jana has partnered with global brands including Western Union, Deutsche Telekom, Arla Foods, Inova Brands and Fossil across the full media landscape, with deep specialisation in social media advertising and digital strategy. Her work bridges commercial rigour with creative media thinking to deliver campaigns that move real business metrics.

She holds a Bachelor of Business and Economics majoring in Marketing, began her career as a trained German bank officer, and shares her expertise through teaching at TAFE. This combination of commercial discipline, global client experience and a commitment to developing industry talent gives Jana a uniquely grounded perspective on what actually makes brands grow.

Jana's perspectives on digital strategy, media planning and social advertising are published in the ADMATIC Opinions section.